The Mother City’s streets will buzz with excitement on Sunday, 12 May 2024, as vibrant sponsor activations take center stage at the iconic Absa RUN YOUR CITY CAPE TOWN 10K.

“Since its inception in 2015, the Absa RUN YOUR CITY Series has been fortunate to partner with sponsors who share our passion,” says Michael Meyer, Managing Director of Stillwater Sports and Series Founder. “Their dedication is evident especially on race day, with engaging on-route activations that have become integral to the series. As we gear up for the Absa RUN YOUR CITY CAPE TOWN 10K, participants can once again enjoy popular activations like the lively Absa High Five at 5, the thrilling PUMA FOREVER FASTER 100 Sprint, the energetic Chery Cheer Zone, refreshing Coca-Cola hydration stations and the entertaining Castle Lite Zone. We’re also excited to introduce new activations such as the ‘Unicorn Razzle Dazzle,’ ‘Luminous Legends,’ and ‘Love for Local,’ amongst others. Reflecting the vibrant spirit of ‘The Mother City’, each activation promises to enhance the unique experience of the 2024 Absa RUN YOUR CITY CAPE TOWN 10K.”

Jabulile Nsibanyoni, Head of Sponsorships at Absa, stated, “As we prepare for the Cape Town leg of the RUN YOUR CITY Series, we reaffirm our commitment to being a force for positive change by supporting local Small, Medium, and Micro Enterprises (SMMEs) and nurturing homegrown talent. Events like this play a crucial role in fostering economic growth and prosperity in the region. By backing these initiatives, we demonstrate our ongoing dedication to promoting positive change at both national and regional levels.”

“We’re thrilled to be back in ‘The Mother City’, where the Absa RUN YOUR CITY Series first began,” says Rae Trew-Browne, PUMA Run Train Marketing Manager. “The PUMA FOREVER FASTER 100 sprint is designed to ignite runners’ competitive spirit and challenge them to reach new speed milestones. As an added incentive on race day, PUMA will be offering in-store discount vouchers. Achieving a sprint time of under 15 seconds earns a 30% discount code, under 20 seconds secures a 20% discount code, and under 25 seconds guarantees a 15% discount. We’re proud to provide some added motivation for runners to push their limits.”

Coca-Cola Peninsula Beverages is once again, the proud hydration partner of the iconic Absa RUN YOUR CITY CAPE TOWN 10K. Dan Davis, Commercial Activations Manager for Coca-Cola Peninsula Beverages said: “Our aim is to hydrate runners with an ice-cold product, keeping them motivated, and energized throughout their fantastic 10km journey. We’re looking forward to fueling the spirit of this event with our refreshing beverages and vibrant vibe point.”

EVENT INFORMATION: 2024 Absa RUN YOUR CITY Series

EXCITING NEWS: In 2024, each of the five Absa RUN YOUR CITY Series events will showcase unique, city-specific medals, adding a personalized touch to the participant experience reflective of the host city’s essence and character.

CHARITY SUPPORT: The Absa RUN YOUR CITY Series has welcomed the Cancer Association of South Africa (CANSA) as the official charity of the entire series of events in 2024. A non-profit leader in the fight against cancer since 1931, CANSA enables research, educates the public and advocates for and supports all people affected by cancer, while leading SA towards a cancer-free society. When entering an Absa RUN YOUR CITY Series event online, runners can show their support by donating towards CANSA.

WIN A CAR: All entrants of the Absa RUN YOUR CITY CAPE TOWN 10K will have the exciting chance to win a brand-new Chery Tiggo 4 Pro LiT Vehicle valued from R279 000. To qualify for a chance to win this incredible prize, runners need to complete three simple steps: first, register for the event and pay the entry fee; second, collect your race number during the designated race pack collection times; and finally, ensure you’re on the start line on event day.

Facebook: @Gqeberha10k / @CapeTown10k / @Durban10k / @Tshwane10k / @Joburg10k

Instagram: @Gqeberha10k / @CapeTown10k / @Durban10k / @Tshwane10k / @Joburg10k

Hashtag:  #RunYourCity #AbsaRunYourCity

WhatsApp Line: 072 042 7613

Websites:  www.runyourcityseries.com

About Absa

Absa Group is listed on the Johannesburg Stock Exchange and is one of Africa’s largest diversified financial services groups. 

Absa Group offers an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance.  

Absa operates in fourteen countries. The Group owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia and has insurance operations in Botswana, Kenya, Mozambique, South Africa, and Zambia. Absa also has representative offices in Namibia and Nigeria, and securities entities in the United Kingdom and the United States. For further information about Absa Group Limited, please visit www.absa.africa

About the Absa RUN YOUR CITY Series 

A proudly South African mass participation road running series, the Absa RUN YOUR CITY Series has been revolutionizing the sport since 2015.  A road running celebration like no other, the Absa RUN YOUR CITY Series comprises five unique events namely the Absa RUN YOUR CITY GQEBERHA 10K (launched in 2023), Absa RUN YOUR CITY CAPE TOWN 10K (launched in 2015), the Absa RUN YOUR CITY DURBAN 10K (launched in 2017), Absa RUN YOUR CITY TSHWANE 10K (launched in 2023) and the Absa RUN YOUR CITY JOBURG 10K (launched in 2016).

A diverse road running series, the Absa RUN YOUR CITY Series integrates businesses, families, investment in community, world class achievement and fun for all participants. For further information please visit https://runyourcityseries.com/