Stillwater Sports, South Africa’s leading road running and cycling events agency, has announced an exciting partnership with Dragons Sports, that will see some of South Africa’s most prestigious sporting events partner with three prominent cycling brands in South Africa, namely GIANT, LIV and AVALANCHE.
Dragons Sports is the distributor of an exciting range of products in South Africa, including the premier bike brands GIANT and LIV, as well as the exciting brand, AVALANCHE.
“The Stillwater Sports team is over the moon with this association. Being based in Stellenbosch, in the hub of mountain biking in Africa, we believe we can assist GIANT, LIV and AVALANCHE with their market positioning and expansion. We have so many exciting initiatives that will offer new opportunities to riders and will benefit their experience of the trails – we can’t wait to get started,” says Michael Meyer, Managing Director of Stillwater Sports.
The three-year agreement will see GIANT, LIV and AVALANCHE partner with the cycling calendar of Stillwater Sports, which includes a number of long standing and successful events, but will also see a calendar of smaller, more informal events being launched. In addition, AVALANCHE will use the full running platform of Stillwater Sports, to promote the AVALANCHE brand to novice and commuter cyclists.
“This is a creative and innovative step in sports marketing” continues Meyer. “In all our mass participation running events we see a huge cross over with cycling. Exposing our runners to the latest and greatest cycling products, will assist them to make the right choices as they expand their healthy lifestyles to include cross training in the form of cycling. We are also aware that as runners age, they like to substitute running sessions with cycling sessions.”
Commenting on the association, Andrew Cattell, CEO Dragon Sports says, “Dragons Sports strives to be at the cutting edge of South African sporting participation. Our aim is to show off our fantastic brands and products, where our target rider plays. Our partnership with Stillwater Sports will ensure that this is achieved. In addition, we want to play our role in growing the city commuter trend in South Africa. This association also talks to that commitment.”
The association will commence with the Absa RUN YOUR CITY CAPE TOWN 10K on Sunday 14 May 2023 followed by the Fedhealth Magalies Monster MTB Classic on Saturday 03 June. Entrants can look forward to various fantastic promotions and prizes that will be up for grabs.
2023 EVENT SCHEDULE: Stillwater Sports
Road Running
| 1. Absa RUN YOUR CITY CAPE TOWN 10K | Sunday 14 May 2023 |
| 2. Absa RUN YOUR CITY DURBAN 10K | Sunday 09 July 2023 |
| 3. Totalsports Women’s Race Cape Town | Wednesday 09 August 2023 |
| 4. Totalsports Women’s Race Johannesburg | Wednesday 09 August 2023 |
| 5. Totalsports Women’s Race Durban | Wednesday 09 August 2023 |
| 6. Absa RUN YOUR CITY TSHWANE 10K | Sunday 27 August 2023 |
| 7. Absa RUN YOUR CITY JOBURG 10K | Sunday 24 September 2023 |
Mountain Biking
| 8. Fedhealth Magalies Monster MTB Classic | Saturday 03 June 2023 |
| 9. Fedhealth MTB Challenge Kids Events | Saturday 09 September 2023 |
| 10. Fedhealth MTB Challenge | Sunday 10 September 2023 |
| 11. Savanna Origin of Trails MTB Experience | Saturday 18 and Sunday 19 November 2023 |
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For further information on Stillwater Sports and/or to enter either of the events please visit https://www.stillwatersports.com/
